Courtenay, British Columbia
Complete analysis of 122 contractors across 5 trades.
**MARKET MATURITY: Emerging** — At 9% AI-ready, Courtenay is an emerging market—early adopters haven't yet established dominance. Maximum opportunity for those who act now.
- •91% of contractors in Courtenay are invisible to AI systems
- •Plumber lead with 12.5% AI-ready
- •Courtenay ranks -2 points below British Columbia average
- •Only 3% have proper schema markup
"What we're seeing in Courtenay is typical of smaller Canadian markets — contractors who've built great reputations through word-of-mouth are now invisible to the AI systems their future customers are using. The opportunity here is massive for first movers."
— Simon Bergeron, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 122 contractors in Courtenay, only 11 (9%) have the digital signals AI assistants surface. The other 111 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
Courtenay offers an accessible market with 122 contractors across 5 trades. AI competition is low—only 9% are optimized. Now is the time to act.
Provincial Comparison
17 cities analyzed
Schema Opportunity
Only 3% of contractors in Courtenay have structured data—that's 118 competitors invisible to AI systems. Adding JSON-LD schema is a quick win with immediate impact.
Leaders & Laggards
Plumber lead with 12.5% AI visibility, while General Contractor lag behind at 7.5%. This 5-point gap represents an opportunity for businesses in less optimized trades.
The Review Paradox
Top 10% contractors in Courtenay average 55 reviews vs 8 for the bottom 50% — that's 6.6x more. But here's the catch: some businesses with lots of reviews still score poorly (25.8/100 AI score). Reviews alone aren't enough.
Recommended Actions
Score Distribution
AI Visibility by Trade
Average score indicates relative AI visibility by trade
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| General Contractor | 53 | 39.5 | 7.5% | 62% | 2% | Low | Prise Contracting 86/100 | |
| Landscaper | 25 | 36.8 | 8% | 64% | 0% | Low | GARDENWORKS Courtenay 78/100 | |
| Electrician | 17 | 38.4 | 11.8% | 65% | 6% | Low | Best Coast Electric Ltd. 76/100 | |
| Plumber | 16 | 40.3 | 12.5% | 69% | 13% | Low | Courtenay Plumbing 84/100 | |
| HVAC Contractor | 11 | 43.5 | 9.1% | 73% | 0% | Low | Comox Valley Refrigeration and AC Ltd 81/100 |
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Methodology
This analysis aggregates data from 122 contractors across 5 trades in Courtenay. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify