Vernon, British Columbia
Complete analysis of 152 contractors across 5 trades.
**MARKET MATURITY: Emerging** — At 10.5% AI-ready, Vernon is an emerging market—early adopters haven't yet established dominance. Maximum opportunity for those who act now.
- •89.5% of contractors in Vernon are invisible to AI systems
- •HVAC Contractor lead with 23.5% AI-ready
- •Vernon ranks -0.3 points below British Columbia average
- •Only 9% have proper schema markup
"What we're seeing in Vernon is typical of smaller Canadian markets — contractors who've built great reputations through word-of-mouth are now invisible to the AI systems their future customers are using. The opportunity here is massive for first movers."
— Simon Bergeron, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 152 contractors in Vernon, only 16 (10.5%) have the digital signals AI assistants surface. The other 136 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
Vernon offers an accessible market with 152 contractors across 5 trades. AI competition is low—only 10.5% are optimized. Now is the time to act.
Provincial Comparison
17 cities analyzed
Schema Opportunity
Only 9% of contractors in Vernon have structured data—that's 138 competitors invisible to AI systems. Adding JSON-LD schema is a quick win with immediate impact.
Leaders & Laggards
HVAC Contractor lead with 23.5% AI visibility, while Electrician lag behind at 3.7%. This 19.8-point gap represents an opportunity for businesses in less optimized trades.
The Review Paradox
Top 10% contractors in Vernon average 311 reviews vs 6 for the bottom 50% — that's 51.9x more. But here's the catch: some businesses with lots of reviews still score poorly (25.5/100 AI score). Reviews alone aren't enough.
Recommended Actions
Score Distribution
AI Visibility by Trade
Average score indicates relative AI visibility by trade
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| General Contractor | 69 | 41.2 | 10.1% | 71% | 7% | Low | TFROOFING 84/100 | |
| Electrician | 27 | 36.8 | 3.7% | 81% | 7% | Low | Kal West Electric 78/100 | |
| Landscaper | 23 | 38 | 8.7% | 74% | 0% | Low | Vernon Lawns & Gardens 82/100 | |
| HVAC Contractor | 17 | 49.1 | 23.5% | 71% | 24% | Medium | Vernon Air Conditioning, Plumbing & Electrical Services 83/100 | |
| Plumber | 16 | 42.8 | 12.5% | 75% | 13% | Low | Brown Mechanical Services 88/100 |
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Methodology
This analysis aggregates data from 152 contractors across 5 trades in Vernon. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify