Victoria, British Columbia
Complete analysis of 118 contractors across 5 trades.
**MARKET MATURITY: Emerging** — At 11.9% AI-ready, Victoria is an emerging market—early adopters haven't yet established dominance. Maximum opportunity for those who act now.
- •88.1% of contractors in Victoria are invisible to AI systems
- •Plumber lead with 25% AI-ready
- •Victoria ranks +3.5 points above British Columbia average
- •Only 7% have proper schema markup
"In a competitive market like Victoria, the contractors who've invested in their digital presence are pulling ahead. But even here, we're seeing that most businesses haven't optimized for AI discovery — it's still early enough to establish dominance."
— Gabriel Bujold, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 118 contractors in Victoria, only 14 (11.9%) have the digital signals AI assistants surface. The other 104 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
Victoria offers an accessible market with 118 contractors across 5 trades. AI competition is low—only 11.9% are optimized. Now is the time to act.
Provincial Comparison
17 cities analyzed
Schema Opportunity
Only 7% of contractors in Victoria have structured data—that's 110 competitors invisible to AI systems. Adding JSON-LD schema is a quick win with immediate impact.
Leaders & Laggards
Plumber lead with 25% AI visibility, while Roofer lag behind at 0%. This 25-point gap represents an opportunity for businesses in less optimized trades.
The Review Paradox
Top 10% contractors in Victoria average 49 reviews vs 14 for the bottom 50% — that's 3.5x more. But here's the catch: some businesses with lots of reviews still score poorly (31.2/100 AI score). Reviews alone aren't enough.
Recommended Actions
Score Distribution
AI Visibility by Trade
Average score indicates relative AI visibility by trade
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| General Contractor | 63 | 44.7 | 11.1% | 81% | 10% | Low | South Island Mechanical Ltd. 83/100 | |
| Plumber | 16 | 45.4 | 25% | 69% | 6% | Medium | CityWide Plumbing & Power 86/100 | |
| Landscaper | 15 | 46.7 | 13.3% | 80% | 0% | Low | Precision Greens - Vancouver Island 78/100 | |
| Roofer | 12 | 45.2 | 0% | 92% | 0% | Low | Soare Contracting - Metal Roofing 57/100 | |
| Electrician | 12 | 41.7 | 8.3% | 83% | 8% | Low | Campbell Electric 78/100 |
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Methodology
This analysis aggregates data from 118 contractors across 5 trades in Victoria. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify