Fergus, Ontario
Complete analysis of 59 contractors across 3 trades.
**MARKET MATURITY: Emerging** — At 6.8% AI-ready, Fergus is an emerging market—early adopters haven't yet established dominance. Maximum opportunity for those who act now.
- •93.2% of contractors in Fergus are invisible to AI systems
- •Landscaper lead with 8.3% AI-ready
- •Fergus ranks -2.4 points below Ontario average
- •Only 3% have proper schema markup
"What we're seeing in Fergus is typical of smaller Canadian markets — contractors who've built great reputations through word-of-mouth are now invisible to the AI systems their future customers are using. The opportunity here is massive for first movers."
— Simon Bergeron, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 59 contractors in Fergus, only 4 (6.8%) have the digital signals AI assistants surface. The other 55 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
Fergus offers an accessible market with 59 contractors across 3 trades. AI competition is low—only 6.8% are optimized. Now is the time to act.
Provincial Comparison
54 cities analyzed
Schema Opportunity
Only 3% of contractors in Fergus have structured data—that's 57 competitors invisible to AI systems. Adding JSON-LD schema is a quick win with immediate impact.
Leaders & Laggards
Landscaper lead with 8.3% AI visibility, while Electrician lag behind at 0%. This 8.3-point gap represents an opportunity for businesses in less optimized trades.
The Review Paradox
Top 10% contractors in Fergus average 19 reviews vs 3 for the bottom 50% — that's 7.4x more. But here's the catch: some businesses with lots of reviews still score poorly (25.1/100 AI score). Reviews alone aren't enough.
Recommended Actions
Score Distribution
AI Visibility by Trade
Average score indicates relative AI visibility by trade
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| General Contractor | 37 | 38.3 | 8.1% | 57% | 3% | Low | Mallard Home Services 83/100 | |
| Landscaper | 12 | 38.8 | 8.3% | 75% | 8% | Low | Thiessen Landscaping Inc. 78/100 | |
| Electrician | 10 | 34.6 | 0% | 60% | 0% | Low | Brubacher Powerline 63/100 |
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Methodology
This analysis aggregates data from 59 contractors across 3 trades in Fergus. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify