Etobicoke, Ontario
Complete analysis of 321 contractors across 4 trades.
**MARKET MATURITY: Competitive** — At 16.5% AI-ready, Etobicoke is a competitive market—you need to truly stand out. Differentiation is crucial.
- •83.5% of contractors in Etobicoke are invisible to AI systems
- •Plumber lead with 22.7% AI-ready
- •Etobicoke ranks +5.7 points above Ontario average
- •Only 3% have proper schema markup
"What we're seeing in Etobicoke is typical of smaller Canadian markets — contractors who've built great reputations through word-of-mouth are now invisible to the AI systems their future customers are using. The opportunity here is massive for first movers."
— Gabriel Bujold, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 321 contractors in Etobicoke, only 53 (16.5%) have the digital signals AI assistants surface. The other 268 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
Etobicoke presents a balanced opportunity with 321 contractors across 4 trades. At 16.5% AI visibility, there's still room to position favorably.
Provincial Comparison
54 cities analyzed
Schema Opportunity
Only 3% of contractors in Etobicoke have structured data—that's 311 competitors invisible to AI systems. Adding JSON-LD schema is a quick win with immediate impact.
Leaders & Laggards
Plumber lead with 22.7% AI visibility, while Electrician lag behind at 13%. This 9.7-point gap represents an opportunity for businesses in less optimized trades.
The Review Paradox
Top 10% contractors in Etobicoke average 211 reviews vs 12 for the bottom 50% — that's 16.9x more. But here's the catch: some businesses with lots of reviews still score poorly (31.1/100 AI score). Reviews alone aren't enough.
Recommended Actions
Score Distribution
AI Visibility by Trade
Average score indicates relative AI visibility by trade
Vertical Comparison
This table contains detailed data best viewed on a larger screen. Please switch to desktop to view.
| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| Plumber | 88 | 49.9 | 22.7% | 82% | 3% | Medium | Precise Plumbing & Drain Services - Etobicoke 88/100 | |
| General Contractor | 87 | 45.1 | 13.8% | 78% | 2% | Low | Ingenium Intuito group corp. 88/100 | |
| Electrician | 77 | 41.9 | 13% | 79% | 3% | Low | Richardson Electrical Services 86/100 | |
| HVAC Contractor | 69 | 46.4 | 15.9% | 80% | 4% | Medium | Ingenium Intuito group corp. 88/100 |
Ready to Dominate AI Search?
Get your free audit and see how you compare to other contractors in Etobicoke.
30-Day Money-Back Guarantee
Methodology
This analysis aggregates data from 321 contractors across 4 trades in Etobicoke. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify