Nepean, Ontario
Complete analysis of 86 contractors across 3 trades.
**MARKET MATURITY: Competitive** — At 25.6% AI-ready, Nepean is a competitive market—you need to truly stand out. Differentiation is crucial.
- •74.4% of contractors in Nepean are invisible to AI systems
- •General Contractor lead with 27.8% AI-ready
- •Nepean ranks +7.4 points above Ontario average
- •Only 2% have proper schema markup
"What we're seeing in Nepean is typical of smaller Canadian markets — contractors who've built great reputations through word-of-mouth are now invisible to the AI systems their future customers are using. The opportunity here is massive for first movers."
— Gabriel Bujold, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 86 contractors in Nepean, only 22 (25.6%) have the digital signals AI assistants surface. The other 64 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
Nepean presents a balanced opportunity with 86 contractors across 3 trades. At 25.6% AI visibility, there's still room to position favorably.
Provincial Comparison
54 cities analyzed
Schema Opportunity
Only 2% of contractors in Nepean have structured data—that's 84 competitors invisible to AI systems. Adding JSON-LD schema is a quick win with immediate impact.
Leaders & Laggards
General Contractor lead with 27.8% AI visibility, while Painter lag behind at 20%. This 7.8-point gap represents an opportunity for businesses in less optimized trades.
The Review Paradox
Top 10% contractors in Nepean average 114 reviews vs 8 for the bottom 50% — that's 13.5x more. But here's the catch: some businesses with lots of reviews still score poorly (29.9/100 AI score). Reviews alone aren't enough.
Recommended Actions
Score Distribution
AI Visibility by Trade
Average score indicates relative AI visibility by trade
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| General Contractor | 36 | 48.6 | 27.8% | 81% | 3% | Medium | Select Urban General Contractors Inc. 88/100 | |
| Roofer | 30 | 47.3 | 26.7% | 77% | 0% | Medium | Mentor Homes Eavestrough and Siding 88/100 | |
| Painter | 20 | 46.4 | 20% | 85% | 5% | Medium | Ottawa Pro Painting 86/100 |
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Methodology
This analysis aggregates data from 86 contractors across 3 trades in Nepean. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify