Essa, Ontario
Complete analysis of 14 contractors across 1 trades.
**MARKET MATURITY: Emerging** — At 7.1% AI-ready, Essa is an emerging market—early adopters haven't yet established dominance. Maximum opportunity for those who act now.
- •92.9% of contractors in Essa are invisible to AI systems
- •General Contractor lead with 7.1% AI-ready
- •Essa ranks -9.8 points below Ontario average
- •Only 0% have proper schema markup
"What we're seeing in Essa is typical of smaller Canadian markets — contractors who've built great reputations through word-of-mouth are now invisible to the AI systems their future customers are using. The opportunity here is massive for first movers."
— Simon Bergeron, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 14 contractors in Essa, only 1 (7.1%) have the digital signals AI assistants surface. The other 13 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
Essa offers an accessible market with 14 contractors across 1 trades. AI competition is low—only 7.1% are optimized. Now is the time to act.
Provincial Comparison
54 cities analyzed
Schema Opportunity
Only 0% of contractors in Essa have structured data—that's 14 competitors invisible to AI systems. Adding JSON-LD schema is a quick win with immediate impact.
The Review Paradox
Top 10% contractors in Essa average 45 reviews vs 1 for the bottom 50% — that's 45x more. But here's the catch: some businesses with lots of reviews still score poorly (20.6/100 AI score). Reviews alone aren't enough.
Recommended Actions
Score Distribution
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| General Contractor | 14 | 30.4 | 7.1% | 79% | 0% | Low | Post Holes Plus 79/100 |
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Methodology
This analysis aggregates data from 14 contractors across 1 trades in Essa. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify