State of AI Visibility:
Saskatchewan General Contractors
An in-depth algorithmic audit of local search performance and AI recommendation visibility.
85% of Saskatchewan general contractors score under 51. AI can't find them.
We checked 240 general contractors in Saskatchewan. Reviews matter more than skill. Most lack the data AI needs. The gap keeps growing.
The 2026 problem:
- 52% of local searches now use AI, not Google
- Almost no Saskatchewan general contractors have AI-ready data
- 85% of general contractors are invisible to AI
- AI search grows 15-20% each year
Bottom line: Good work (4.4★ avg) but no AI-readable data. AI can't recommend what it can't read.
Key Findings
205 of 240 general contractors (85%) score under 51. Only 8 (3.3%) hit 76+. Almost everyone is invisible.
54% have websites. Only 1% have AI-readable data. Websites alone don't work.
Top 10% average 97 reviews. Bottom 50% average 2. That's a 61.9x gap. 84% have under 20 reviews—too few for AI to trust.
4.0★ with 200 reviews beats 5.0★ with 20. AI trusts volume over perfection.
54% have websites. Only 3.3% score well. A website alone won't help.
Median: 4 reviews. Half have even fewer. AI needs 50+ to show you reliably.
The Gap
Top 10% vs Bottom 50%
The Breakdown
Market Overview
240 general contractors in Saskatchewan. A few are visible. Most are not.
How they score:
- Excellent (76-100): 8 general contractors (3.3%)
- Good (51-75): 27 general contractors (11.3%)
- Fair (0-50): 205 general contractors (85.4%)
Most general contractors are either strong or weak. Little middle ground.
Average score: 34.5/100 Median score: 29/100
Most general contractors cluster around the median. Small fixes can jump you from bottom 50% to top 25%.
Score Spread:
This table contains detailed data best viewed on a larger screen. Please switch to desktop to view.
| Range | Count | Percent |
|---|---|---|
| 0-25 | 73 general contractors | 30% |
| 26-50 | 132 general contractors | 55% |
| 51-75 | 27 general contractors | 11% |
| 76-100 | 8 general contractors | 3% |
Real example:
Someone asks ChatGPT: "Find me a good general contractor in Saskatchewan."
AI names 3-4 businesses. All from the 8 top scorers. The other 232 general contractors don't exist to it.
Score Distribution
By Market Percentile
Reviews: The #1 Factor
Review count beats ratings, years in business, or fancy websites for AI visibility.
Review Counts
Saskatchewan general contractor reviews:
- 0 reviews: 62 general contractors (26%)
- 1-19 reviews: 139 general contractors (58%)
- 20-49 reviews: 18 general contractors (8%)
- 50-99 reviews: 11 general contractors (5%)
- 100+ reviews: 10 general contractors (4%)
Average: 53 Median: 4
Half have 4 or fewer reviews. AI needs 50+ to trust you.
Top vs. Bottom
This table contains detailed data best viewed on a larger screen. Please switch to desktop to view.
| Tier | Count | Avg Reviews | Median | AI Score |
|---|---|---|---|---|
| Top 10% | 24 general contractors | 97 reviews | 16 reviews | 70.8/100 |
| Bottom 50% | 120 general contractors | 2 reviews | 1 reviews | 23/100 |
| Gap | — | 61.9x | 16x | +48 pts |
Top performers get steady reviews. AI rewards recent activity.
Ratings: Not Enough
Average rating: 4.4★
Most Saskatchewan general contractors have good ratings. But ratings alone don't create visibility.
AI prefers many reviews over a few perfect ones. Volume first, then quality.
The Catch
The Data Problem
Saskatchewan general contractors lack the data AI uses to pick who to recommend.
When AI assistants recommend contractors, they evaluate verification signals across three categories: Identity, Legitimacy, and Readability. Most Saskatchewan general contractors pass Identity checks (physical address, phone number, Google listing) but fail Legitimacy and Readability—the factors that separate recommended contractors from invisible ones.
What AI Looks For
1. Identity (25 pts)
- Google Maps listing
- Address confirmed
- Phone verified
- Website works
2. Trust (35 pts)
- 4.5+ rating
- 50+ reviews
- Own domain website
- Same info everywhere
3. Data Format (40 pts)
- Structured data (JSON-LD)
- LocalBusiness schema
- Services listed clearly
- Standard contact format
Saskatchewan Gap
- 54% have websites
- 1% have structured data
- 99% are missing AI-readable data
Even general contractors with great reviews stay hidden if AI can't read their data.
Fix this now: VerifiedNode implements the complete verification infrastructure AI systems require, making your business machine-readable and recommendation-ready. Get verified →
AI Trust Index Analysis
What Winners Do
The 8 general contractors scoring 76+ share these patterns. The 85% below don't.
Full Digital Setup
All top performers have:
- Working websites (vs. 54% overall)
- Complete Google profiles
- Same name/address/phone everywhere
- AI-readable business data
Top in Saskatchewan
This table contains detailed data best viewed on a larger screen. Please switch to desktop to view.
| Type | Score | Rating | Reviews | Website | Schema |
|---|---|---|---|---|---|
| General contractor | 83/100 | 5.0★ | 39 | Yes | No |
| HVAC contractor | 83/100 | 4.9★ | 714 | Yes | Yes |
| Air conditioning contractor | 80/100 | 4.8★ | 13 | Yes | No |
| HVAC contractor | 78/100 | 4.7★ | 18 | Yes | No |
Review Systems
Top performers ask for reviews:
- Email/text after each job
- Direct Google review links
- 3-5 new reviews per month minimum
Bottom performers hope for reviews. Top performers collect them.
The Winner's Playbook
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Action Plan
Scoring 0-40 (63%)
This week:
-
Finish your Google Business Profile
- List 8-12 services you offer
- Add your service area
- Upload 10+ project photos
- Verify hours and payment methods
-
Start collecting reviews
- Send review requests 48hrs after jobs
- Use direct Google review links
- Target: 3-5 new reviews/month
In 90 days:
- Get to 25+ reviews
- Reply to every review
- Get VerifiedNode verification
Scoring 40-60 (Middle 33%)
You're close. Focus and you'll break through in 6 months.
Focus on:
- 4-6 reviews/month
- Get verified (structured data)
- Add service keywords
Scoring 60+ (Top 14.600000000000001%)
You're visible. Now compete with 90+ scorers.
Next level:
- Full verification
- Detailed review responses (50+ words)
- Track AI appearances monthly
Get verified: VerifiedNode implements complete verification infrastructure for AI recommendation systems. Get verified now →
Claim Your Territory
Ensure ownership of your listings on Google, Apple Maps, and Bing. This is the foundation of your visibility.
Speak AI Language
Use Schema.org markup to help AI models understand your specific services.
Active Reputation
Visual Proof
Top 10
These businesses have optimized their digital footprint for AI search, maintaining consistent schema data, high-quality reviews, and verified identity signals.
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