State of AI Visibility:
New Brunswick Plumbers
An in-depth algorithmic audit of local search performance and AI recommendation visibility.
92% of New Brunswick plumbers score under 51. AI can't find them.
We checked 26 plumbers in New Brunswick. Reviews matter more than skill. Most lack the data AI needs. The gap keeps growing.
The 2026 problem:
- 49% of searches start with AI assistants
- Almost no New Brunswick plumbers have AI-ready data
- 92% of plumbers are invisible to AI
- AI search grows 15-20% each year
Bottom line: Good work (4.4★ avg) but no AI-readable data. AI can't recommend what it can't read.
Key Findings
24 of 26 plumbers (92%) score under 51. Only 1 (3.8%) hit 76+. Almost everyone is invisible.
46% have websites. Only 0% have AI-readable data. Websites alone don't work.
Top 10% average 44 reviews. Bottom 50% average 9. That's a 5x gap. 73% have under 20 reviews—too few for AI to trust.
4.0★ with 200 reviews beats 5.0★ with 20. AI trusts volume over perfection.
46% have websites. Only 3.8% score well. A website alone won't help.
Median: 12 reviews. Half have even fewer. AI needs 50+ to show you reliably.
The Gap
Top 10% vs Bottom 50%
The Breakdown
Market Overview
26 plumbers in New Brunswick. A few are visible. Most are not.
How they score:
- Excellent (76-100): 1 plumbers (3.8%)
- Good (51-75): 1 plumbers (3.8%)
- Fair (0-50): 24 plumbers (92.3%)
Most plumbers are either strong or weak. Little middle ground.
Average score: 34.5/100 Median score: 31/100
Most plumbers cluster around the median. Small fixes can jump you from bottom 50% to top 25%.
Score Spread:
This table contains detailed data best viewed on a larger screen. Please switch to desktop to view.
| Range | Count | Percent |
|---|---|---|
| 0-25 | 4 plumbers | 15% |
| 26-50 | 20 plumbers | 77% |
| 51-75 | 1 plumbers | 4% |
| 76-100 | 1 plumbers | 4% |
Real example:
Someone asks ChatGPT: "Find me a good plumber in New Brunswick."
AI names 3-4 businesses. All from the 1 top scorers. The other 25 plumbers don't exist to it.
Score Distribution
By Market Percentile
Reviews: The #1 Factor
Review count beats ratings, years in business, or fancy websites for AI visibility.
Review Counts
New Brunswick plumber reviews:
- 0 reviews: 2 plumbers (8%)
- 1-19 reviews: 17 plumbers (65%)
- 20-49 reviews: 3 plumbers (12%)
- 50-99 reviews: 3 plumbers (12%)
- 100+ reviews: 1 plumbers (4%)
Average: 23 Median: 12
Half have 12 or fewer reviews. AI needs 50+ to trust you.
Top vs. Bottom
This table contains detailed data best viewed on a larger screen. Please switch to desktop to view.
| Tier | Count | Avg Reviews | Median | AI Score |
|---|---|---|---|---|
| Top 10% | 3 plumbers | 44 reviews | 14 reviews | 63/100 |
| Bottom 50% | 13 plumbers | 9 reviews | 4 reviews | 26.2/100 |
| Gap | — | 5x | 4x | +37 pts |
Top performers get steady reviews. AI rewards recent activity.
Ratings: Not Enough
Average rating: 4.4★
Most New Brunswick plumbers have good ratings. But ratings alone don't create visibility.
AI prefers many reviews over a few perfect ones. Volume first, then quality.
The Catch
The Data Problem
New Brunswick plumbers lack the data AI uses to pick who to recommend.
When AI assistants recommend contractors, they evaluate verification signals across three categories: Identity, Legitimacy, and Readability. Most New Brunswick plumbers pass Identity checks (physical address, phone number, Google listing) but fail Legitimacy and Readability—the factors that separate recommended contractors from invisible ones.
What AI Looks For
1. Identity (25 pts)
- Google Maps listing
- Address confirmed
- Phone verified
- Website works
2. Trust (35 pts)
- 4.5+ rating
- 50+ reviews
- Own domain website
- Same info everywhere
3. Data Format (40 pts)
- Structured data (JSON-LD)
- LocalBusiness schema
- Services listed clearly
- Standard contact format
New Brunswick Gap
- 46% have websites
- 0% have structured data
- 100% are missing AI-readable data
Even plumbers with great reviews stay hidden if AI can't read their data.
Fix this now: VerifiedNode implements the complete verification infrastructure AI systems require, making your business machine-readable and recommendation-ready. Get verified →
AI Trust Index Analysis
What Winners Do
The 1 plumbers scoring 76+ share these patterns. The 92% below don't.
Full Digital Setup
All top performers have:
- Working websites (vs. 46% overall)
- Complete Google profiles
- Same name/address/phone everywhere
- AI-readable business data
Top in New Brunswick
This table contains detailed data best viewed on a larger screen. Please switch to desktop to view.
| Type | Score | Rating | Reviews | Website | Schema |
|---|---|---|---|---|---|
| Plumber | 81/100 | 4.4★ | 117 | Yes | No |
| Plumber | 63/100 | 5.0★ | 14 | Yes | No |
| Plumber | 45/100 | 5.0★ | 1 | Yes | No |
| Plumber | 43/100 | 4.6★ | 14 | Yes | No |
Review Systems
Top performers ask for reviews:
- Email/text after each job
- Direct Google review links
- 3-5 new reviews per month minimum
Bottom performers hope for reviews. Top performers collect them.
The Winner's Playbook
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Action Plan
Scoring 0-40 (61%)
This week:
-
Finish your Google Business Profile
- List 8-12 services you offer
- Add your service area
- Upload 10+ project photos
- Verify hours and payment methods
-
Start collecting reviews
- Send review requests 48hrs after jobs
- Use direct Google review links
- Target: 3-5 new reviews/month
In 90 days:
- Get to 25+ reviews
- Reply to every review
- Get VerifiedNode verification
Scoring 40-60 (Middle 35%)
You're close. Focus and you'll break through in 6 months.
Focus on:
- 4-6 reviews/month
- Get verified (structured data)
- Add service keywords
Scoring 60+ (Top 7.6%)
You're visible. Now compete with 90+ scorers.
Next level:
- Full verification
- Detailed review responses (50+ words)
- Track AI appearances monthly
Get verified: VerifiedNode implements complete verification infrastructure for AI recommendation systems. Get verified now →
Claim Your Territory
Ensure ownership of your listings on Google, Apple Maps, and Bing. This is the foundation of your visibility.
Speak AI Language
Use Schema.org markup to help AI models understand your specific services.
Active Reputation
Visual Proof
Top 10
These businesses have optimized their digital footprint for AI search, maintaining consistent schema data, high-quality reviews, and verified identity signals.
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