The AI Visibility Gap
Of the 16,902 electricians tracked in Texas, only 1.7% score in the Excellent tier (80-100) on the AI Trust Score scale. The remaining 98.3% are leaving visibility on the table at varying degrees, and for nearly a quarter of contractors, the gap is severe.
The average AI Trust Score for Texas electricians sits at 36.1/100. The median is 37.0/100. Those numbers are close together, which tells you this isn't a problem concentrated at the extremes: the middle of the market is stuck.
The distribution makes the scale of the problem concrete:
| Score Range | Contractors | Share of Market |
|---|---|---|
| 0-9 (essentially invisible) | 2,166 | 13% |
| 10-39 | 5,860 | ~35% |
| 40-59 | 4,885 | ~29% |
| 60-79 | 1,738 | ~10% |
| 80-100 (Excellent) | 253 | 1.7% |
2,166 contractors, 13% of the state's electricians, score between 0 and 9. These businesses have websites, but AI assistants sourcing recommendations from structured signals have almost no data to work with. A website alone is not a signal. It's just a page.
The top 10% of Texas electricians average 69.7/100. The bottom 50% average 22.0/100. That 47.7-point gap reflects something specific: the top performers have done the work on all three scoring categories. Identity (25 points: business name, address, and phone consistency), Legitimacy (35 points: reviews, ratings, and license verification), and Readability (40 points: website quality, JSON-LD structured data, and mobile-friendliness). The bottom half has typically addressed one of these, maybe two, and left the highest-weighted category, Readability, largely untouched.
JSON-LD tells that story directly. Only 15% of Texas electricians have deployed structured data markup, even though this single factor feeds directly into AI recommendation engines. Texas electricians beat the national average of 8.6% across 65 tracked regions, but clearing a low bar still leaves 85% of contractors untagged. Plumbers in Texas average 42.3/100 with 23% JSON-LD adoption. Electricians at 36.1 are 6.2 points behind the leading vertical in the state, and the JSON-LD gap between the two trades is 8 percentage points.
The irony is that website presence isn't the constraint. 100% of tracked Texas electricians have a website. The gap is entirely in what those websites communicate to machine readers.
AI assistants don't browse. They match against structured, verified, consistent signals. Contractors who have built those signals, across Identity, Legitimacy, and Readability, show up in AI-generated referrals. Contractors who haven't are invisible regardless of how good their work is.
Texas electricians operate across 102 cities in the state. The visibility gap exists in every one of them. You can see exactly where you stand at /find, or browse the full Texas electrician directory to see how your market compares.
What AI Models Check
AI assistants don't read your website the way a homeowner does. They parse structured signals across three categories, score them, and surface the contractors with the strongest verified data. Understanding how each category works explains why the average Texas electrician scores 36.1/100 despite having a functional website.
Identity (25 points) covers the basics: your business name, address, and phone number, consistent across your website, Google Business Profile, and third-party directories. AI models cross-reference these sources. Any inconsistency, a suite number missing on one listing, a phone number that differs between platforms, reduces your score. This category has a ceiling of 25 points, but it's also the floor. Contractors who fail Identity rarely recover their score in the other two categories.
Legitimacy (35 points) is where review data, ratings, and license and insurance verification come in. The average Texas electrician carries a 4.51-star rating and 118.0 reviews. Those numbers look reasonable until you account for the median: the median review count is 0.0. That means more than half of tracked Texas electricians have no review data that AI systems can verify. The top 10% of performers average 239.0 reviews. The bottom 50% average 136.0. That's a 1.8x gap, and reviews aren't just social proof: they're legitimacy signals that AI models weight directly.
Readability (40 points) is the highest-weighted category and the most neglected. It covers website quality, mobile-friendliness, and JSON-LD structured data markup. JSON-LD is the technical layer that tells AI systems what your business is, where it operates, and what services it provides. Only 15% of Texas electricians have deployed it. The other 85% have websites that are readable to humans but largely opaque to machines.
The geographic data reflects where these signals are strongest. The top five cities by average AI Trust Score are:
| City | Avg AI Trust Score |
|---|---|
| Haslet | 47.2/100 |
| Round Rock | 47.0/100 |
| Cedar Park | 46.4/100 |
| Leander | 46.0/100 |
| Bastrop | 45.7/100 |
Even the top-performing cities are well below what would qualify as Good (60+). At the other end, Texas City, Smithville, Santa Fe, San Leon, and Red Rock all average 0.0/100. Contractors in those markets aren't being outcompeted. They're simply absent from AI-generated results.
The key takeaway across all three categories: AI tools don't reward quality work or years of experience. They match against data. A contractor with 20 years in the trade but no structured markup, inconsistent NAP data, and zero verified reviews scores the same as someone who just opened their doors.
Browse the full Texas electrician directory to see how contractors across the state are scoring by city, or check your own position at /find.
Where the Score Breaks Down
Texas electricians score lower than every other major trade vertical tracked in the state. The 36.1/100 average sits behind plumbers (42.3), painters (41.1), HVAC contractors (40.2), roofers (40.0), and foundation contractors (39.1). Only landscapers (35.1) and general contractors (34.1) score lower.
The vertical comparison points to a specific weakness: Readability, the highest-weighted category at 40 points, is where Texas electricians fall furthest behind.
The JSON-LD Problem
Structured data adoption is the clearest indicator of Readability performance, and 85% of Texas electricians have none. The 15% adoption rate among electricians is the third-lowest of any tracked Texas vertical, ahead of only landscapers (14%) and general contractors (12%). Plumbers in Texas, the top-performing vertical, have 23% JSON-LD adoption. Roofers are at 25%.
That gap explains most of the 6.2-point difference between electricians and plumbers in average score. JSON-LD is the markup layer that tells AI systems your business category, service area, hours, and license status. Without it, your website exists for human visitors only.
Texas electricians do outperform the global average: JSON-LD adoption across all 65 tracked regions averages 8.6%. But outperforming a low baseline doesn't translate into AI visibility. The contractors scoring in the Good and Excellent tiers have deployed structured data. The ones scoring below 40 overwhelmingly have not.
The Histogram in Full
| Score Range | Contractors | Share |
|---|---|---|
| 0-9 | 2,166 | 13% |
| 10-19 | 403 | 2% |
| 20-29 | 2,453 | 15% |
| 30-39 | 5,004 | 30% |
| 40-49 | 3,388 | 20% |
| 50-59 | 1,497 | 9% |
| 60-69 | 1,410 | 8% |
| 70-79 | 328 | 2% |
| 80-89 | 229 | 1% |
| 90-100 | 24 | <1% |
30% of Texas electricians cluster in the 30-39 range. That's the modal bucket, and it reflects a partial effort: a website is present, some review data exists, but Readability and structured data are incomplete. These contractors are one category away from crossing into Fair territory, and two sustained improvements away from Good.
Only 24 contractors out of 16,902 score between 90 and 100.
How Texas Compares to Other Regions
Texas electricians at 36.1/100 trail several comparable markets. Ontario averages 38.5/100 across all verticals. Alberta also averages 38.5/100. New York's cross-vertical average is 36.4/100, a hair above Texas electricians specifically.
The cross-regional comparison matters because it confirms the gap isn't a Texas-specific data anomaly. Markets with higher JSON-LD adoption consistently produce higher average scores. Ontario and Alberta both have lower website presence rates than Texas (75% and 82% respectively, versus Texas at 100%), but their structured data rates are proportionally higher relative to their website base.
Texas has the websites. The missing layer is what those websites communicate to machines.
What Separates Top Performers
The top 10% of Texas electricians average 69.7/100, nearly double the state average of 35.7. They carry an average of 239.0 reviews, compared to 136.0 for the bottom 50%: a 1.8x gap. Review volume feeds Legitimacy, the 35-point category, directly.
Critically, the median review count across all tracked Texas electricians is 0.0. More than half of the 16,902 contractors in this dataset have no verified review data available to AI systems. High ratings don't compensate for zero reviews. A 4.51-star average with no review count is not a Legitimacy signal: it's a gap.
The full breakdown for every city and contractor in Texas is available at the Texas electrician directory. Check your own score at /find, or see how the state compares across all trades in the Texas state report.
Action Steps: Fixes Ranked by Point Impact
Moving from 36.1/100 (state average) to 60+ (Good tier) requires closing gaps across all three scoring categories. The path is not complicated, but it is specific. Here's what to prioritize, in order of maximum point impact.
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1. Deploy JSON-LD Structured Data (Readability: up to 40 points)
Readability is the highest-weighted category and the one with the most room to move. Only 15% of Texas electricians have deployed JSON-LD markup. That means 85% of contractors are operating websites that machines cannot fully parse.
JSON-LD tells AI systems your business name, service area, category, hours, and license status in a format they can act on. Adding it doesn't require rebuilding your site. For most contractors, it's a single code block. The point impact is the largest available in the scoring model.
Mobile-friendliness and page speed also factor into Readability. If your site loads slowly on a phone or isn't responsive, you're losing points in the same 40-point category.
Only 19.4% of Texas electricians currently score 60 or above. The contractors in that group have almost universally addressed Readability. The ones stuck in the 30-39 modal bucket have not.
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2. Build Verified Review Volume (Legitimacy: up to 35 points)
The review gap is the most striking number in this dataset. The average Texas electrician has 118.0 reviews. The median is 0.0. Those two figures describe the same market: a small group with substantial review volume, and a majority with none.
The top 10% of performers carry 239.0 reviews. The bottom 50% average 136.0. That 1.8x gap feeds directly into Legitimacy scoring.
A high star rating doesn't substitute for volume. A 4.51-star average with zero reviews is not a signal AI systems can use. Getting 20 to 30 verified reviews moves the needle. Getting to 100+ puts you in the range the top performers occupy.
License and insurance verification also contribute to Legitimacy. If your credentials aren't documented in a format AI systems can verify, you're leaving points in this category unrealized.
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3. Lock Down NAP Consistency (Identity: up to 25 points)
Identity is the foundation. Your business name, address, and phone number must match exactly across your website, Google Business Profile, and every directory where your business appears.
The cities scoring 0.0/100 (Texas City, Smithville, Santa Fe, San Leon, Red Rock) almost certainly have identity data failures at the root. A single inconsistent listing can compromise this entire 25-point category.
Haslet (47.2/100) and Round Rock (47.0/100), the top two cities in the state, reflect what consistent identity signals produce. Neither city has cracked the Good tier, but both are significantly above the state average. Identity consistency is the baseline that makes Readability and Legitimacy improvements meaningful.
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Getting all three categories right is what separates the 1.7% in the Excellent tier from the 56.8% stuck in Fair. The gap is measurable, and the fixes are specific.
Check your current score at /find.
Frequently Asked Questions
What is an AI Trust Score and how is it calculated?
The AI Trust Score is a 100-point measure of how visible and credible your business appears to AI recommendation systems. It breaks into three categories: Identity (25 points: business name, address, and phone consistency across platforms), Legitimacy (35 points: reviews, ratings, and license verification), and Readability (40 points: website quality, JSON-LD structured data, and mobile-friendliness). The average Texas electrician scores 36.1/100, meaning most contractors are failing primarily in Readability, the highest-weighted category.
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How many Texas electricians score in the Excellent tier?
Of the 16,902 electricians tracked in Texas, only 1.7% score between 80 and 100. That's roughly 287 contractors out of nearly 17,000. Another 17.7% score in the Good tier (60-79). The majority, 56.8%, sit in the Fair range (40-59), and 23.8% score below 40. Check where you fall at /find.
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What is JSON-LD and why does it matter for AI visibility?
JSON-LD is a structured data markup format that tells AI systems your business category, service area, hours, and license status in machine-readable form. Without it, your website communicates to human visitors but is largely opaque to AI recommendation engines. Only 15% of Texas electricians have deployed JSON-LD, the third-lowest adoption rate of any tracked vertical in the state. The 85% without it are effectively invisible to AI tools regardless of their rating or years in business.
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Why does the review median matter if my rating is high?
The median review count across all 16,902 tracked Texas electricians is 0.0. That means more than half of contractors have no verified review volume that AI systems can use as a Legitimacy signal. A strong star rating without volume doesn't substitute. The top 10% of Texas electricians average 239.0 reviews. The bottom 50% average 136.0, a 1.8x gap that feeds directly into Legitimacy scoring.
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How do Texas electricians compare to other trades in the state?
Texas electricians average 36.1/100, lower than every major trade except landscapers (35.1) and general contractors (34.1). Plumbers lead all Texas verticals at 42.3/100 with 23% JSON-LD adoption. That 8-percentage-point structured data gap between plumbers and electricians accounts for most of the 6.2-point score difference between the two trades. See the full breakdown in the Texas electrician directory or the Texas state report.