Key Findings
- 453 contractors analyzed across 11+ cities
- Average AI Trust Score: 21.5/100 (median: 22)
- Only 0.7% of contractors score above 70 (excellent visibility)
- 13% have structured data (JSON-LD), meaning 87% are invisible to AI assistants
- 100% have a website listed
Score Distribution
The majority of contractors in Tennessee fall in the lower score ranges. This reflects a market where most businesses haven't optimized their online presence for AI discovery.
Score Distribution: Tennessee
Web Presence & AI Readability
100%
Have a Website
13%
Have JSON-LD
Top Performing Cities
These cities have the highest average AI Trust Scores in Tennessee, indicating contractors in these markets are more likely to be found by AI assistants.
Top Cities by Avg Score: Tennessee
| City | Businesses | Avg Score |
|---|---|---|
| Brentwood | 15 | 41.5 |
| Hermitage | 14 | 40.1 |
| Madison | 5 | 34.8 |
| Antioch | 14 | 34.6 |
| Nashville | 399 | 19.2 |
Hiring in Tennessee?
By Industry Vertical
Different contractor types show distinct patterns in AI visibility. Roofers lead with an average score of 29.3. General Contractors lag at 14.5.
| Vertical | Count | Avg Score | % Excellent |
|---|---|---|---|
| HVAC | 1 | 63 | 0% |
| Roofers | 16 | 29.3 | 6.3% |
| Landscapers | 1 | 0 | 0% |
| General Contractors | 4 | 14.5 | 0% |
Performance Gap
The gap between top performers and the rest tells a clear story: the top 10% of contractors in Tennessee score 64.6 on average, with 280 reviews. The bottom 50% average just 0.3 with 24 reviews. That's a 11.6x difference in reviews alone.
Methodology
This report analyzes 453 contractor business listings in Tennessee. Each business is scored on three dimensions: Identity (business presence verification), Legitimacy (ratings, reviews, and credentials), and Readability (structured data for AI systems). Scores are capped at 100. Data is sourced from Google Maps and business websites, refreshed regularly.