Key Findings
- 5,809 contractors analyzed across 50+ cities
- Average AI Trust Score: 37.9/100 (median: 35)
- Only 6% of contractors score above 70 (excellent visibility)
- 4% have structured data (JSON-LD), meaning 96% are invisible to AI assistants
- 77% have a website listed
Score Distribution
The majority of contractors in Quebec fall in the lower score ranges. This reflects a market where most businesses haven't optimized their online presence for AI discovery.
Score Distribution: Quebec
Web Presence & AI Readability
77%
Have a Website
4%
Have JSON-LD
Top Performing Cities
These cities have the highest average AI Trust Scores in Quebec, indicating contractors in these markets are more likely to be found by AI assistants.
Top Cities by Avg Score: Quebec
| City | Businesses | Avg Score |
|---|---|---|
| Plaisance | 8 | 49.8 |
| Gatineau | 62 | 49.1 |
| Pointe Aux Trembles | 8 | 48.4 |
| Brownsburg | 7 | 43.6 |
| Lachine | 31 | 43.5 |
| Quebec | 554 | 43 |
| Saint Gerard Des Laurentides | 9 | 43 |
| Sainte Genevieve | 7 | 42.9 |
| Anjou | 27 | 42.8 |
| Boisbriand | 194 | 42.7 |
Hiring in Quebec?
By Industry Vertical
Different contractor types show distinct patterns in AI visibility. HVAC lead with an average score of 45.2. Electricians lag at 35.7.
| Vertical | Count | Avg Score | % Excellent |
|---|---|---|---|
| Plumbers | 565 | 38.3 | 4.6% |
| Electricians | 445 | 35.7 | 3.6% |
| HVAC | 74 | 45.2 | 14.9% |
| Roofers | 303 | 38.8 | 7.6% |
| Painters | 36 | 40.2 | 5.6% |
| Landscapers | 258 | 39.1 | 7.8% |
| General Contractors | 11 | 38.5 | 9.1% |
| Foundation | 83 | 38.9 | 6% |
| HVAC-R | 8 | 47.8 | 12.5% |
Performance Gap
The gap between top performers and the rest tells a clear story: the top 10% of contractors in Quebec score 76.4 on average, with 68 reviews. The bottom 50% average just 24.9 with 13 reviews. That's a 5.1x difference in reviews alone.
Methodology
This report analyzes 5,809 contractor business listings in Quebec. Each business is scored on three dimensions: Identity (business presence verification), Legitimacy (ratings, reviews, and credentials), and Readability (structured data for AI systems). Scores are capped at 100. Data is sourced from Google Maps and business websites, refreshed regularly.