Key Findings
- 97 contractors analyzed across 1+ cities
- Average AI Trust Score: 38.9/100 (median: 33)
- Only 7.2% of contractors score above 70 (excellent visibility)
- 4% have structured data (JSON-LD), meaning 96% are invisible to AI assistants
- 63% have a website listed
Score Distribution
The majority of contractors in Northwest Territories fall in the lower score ranges. This reflects a market where most businesses haven't optimized their online presence for AI discovery.
Score Distribution: Northwest Territories
Web Presence & AI Readability
63%
Have a Website
4%
Have JSON-LD
Top Performing Cities
These cities have the highest average AI Trust Scores in Northwest Territories, indicating contractors in these markets are more likely to be found by AI assistants.
Top Cities by Avg Score: Northwest Territories
| City | Businesses | Avg Score |
|---|---|---|
| Yellowknife | 97 | 38.9 |
Hiring in Northwest Territories?
By Industry Vertical
Different contractor types show distinct patterns in AI visibility. Electricians lead with an average score of 38.3. Foundation lag at 42.
| Vertical | Count | Avg Score | % Excellent |
|---|---|---|---|
| Plumbers | 8 | 35.6 | 12.5% |
| Electricians | 14 | 38.3 | 14.3% |
| HVAC | 5 | 33.6 | 0% |
| Roofers | 3 | 43.3 | 0% |
| Landscapers | 6 | 34.5 | 0% |
| General Contractors | 31 | 33.6 | 3.2% |
| Foundation | 1 | 42 | 0% |
Performance Gap
The gap between top performers and the rest tells a clear story: the top 10% of contractors in Northwest Territories score 76.5 on average, with 11 reviews. The bottom 50% average just 24.1 with 2 reviews. That's a 6.3x difference in reviews alone.
Methodology
This report analyzes 97 contractor business listings in Northwest Territories. Each business is scored on three dimensions: Identity (business presence verification), Legitimacy (ratings, reviews, and credentials), and Readability (structured data for AI systems). Scores are capped at 100. Data is sourced from Google Maps and business websites, refreshed regularly.