Key Findings
- 85 contractors analyzed across 3+ cities
- Average AI Trust Score: 33/100 (median: 26)
- Only 4.7% of contractors score above 70 (excellent visibility)
- 1% have structured data (JSON-LD), meaning 99% are invisible to AI assistants
- 52% have a website listed
Score Distribution
The majority of contractors in Newfoundland & Labrador fall in the lower score ranges. This reflects a market where most businesses haven't optimized their online presence for AI discovery.
Score Distribution: Newfoundland & Labrador
Web Presence & AI Readability
52%
Have a Website
1%
Have JSON-LD
Top Performing Cities
These cities have the highest average AI Trust Scores in Newfoundland & Labrador, indicating contractors in these markets are more likely to be found by AI assistants.
Top Cities by Avg Score: Newfoundland & Labrador
| City | Businesses | Avg Score |
|---|---|---|
| Conception Bay South | 82 | 32.9 |
Hiring in Newfoundland & Labrador?
By Industry Vertical
Different contractor types show distinct patterns in AI visibility. HVAC lead with an average score of 41.2. Foundation lag at 29.7.
| Vertical | Count | Avg Score | % Excellent |
|---|---|---|---|
| Plumbers | 10 | 27 | 0% |
| Electricians | 8 | 30.5 | 12.5% |
| HVAC | 6 | 41.2 | 16.7% |
| Roofers | 9 | 35.4 | 0% |
| Landscapers | 5 | 38.6 | 0% |
| General Contractors | 14 | 27.9 | 0% |
| Foundation | 3 | 29.7 | 0% |
Performance Gap
The gap between top performers and the rest tells a clear story: the top 10% of contractors in Newfoundland & Labrador score 69.4 on average, with 37 reviews. The bottom 50% average just 22.4 with 2 reviews. That's a 17.9x difference in reviews alone.
Methodology
This report analyzes 85 contractor business listings in Newfoundland & Labrador. Each business is scored on three dimensions: Identity (business presence verification), Legitimacy (ratings, reviews, and credentials), and Readability (structured data for AI systems). Scores are capped at 100. Data is sourced from Google Maps and business websites, refreshed regularly.