Key Findings
- 229 contractors analyzed across 10+ cities
- Average AI Trust Score: 38.3/100 (median: 33)
- Only 5.7% of contractors score above 70 (excellent visibility)
- 1% have structured data (JSON-LD), meaning 99% are invisible to AI assistants
- 64% have a website listed
Score Distribution
The majority of contractors in New Brunswick fall in the lower score ranges. This reflects a market where most businesses haven't optimized their online presence for AI discovery.
Score Distribution: New Brunswick
Web Presence & AI Readability
64%
Have a Website
1%
Have JSON-LD
Top Performing Cities
These cities have the highest average AI Trust Scores in New Brunswick, indicating contractors in these markets are more likely to be found by AI assistants.
Top Cities by Avg Score: New Brunswick
| City | Businesses | Avg Score |
|---|---|---|
| Dieppe | 100 | 40.2 |
| Fredericton | 43 | 39.8 |
| Riverview | 70 | 34.7 |
| Greater Lakeburn | 6 | 33.2 |
Hiring in New Brunswick?
By Industry Vertical
Different contractor types show distinct patterns in AI visibility. Foundation lead with an average score of 38. Landscapers lag at 34.8.
| Vertical | Count | Avg Score | % Excellent |
|---|---|---|---|
| Plumbers | 26 | 34.5 | 3.8% |
| Electricians | 20 | 36.7 | 10% |
| HVAC | 31 | 42.5 | 12.9% |
| Roofers | 13 | 38.2 | 0% |
| Landscapers | 14 | 34.8 | 0% |
| General Contractors | 32 | 33.4 | 3.1% |
| Foundation | 4 | 38 | 25% |
Performance Gap
The gap between top performers and the rest tells a clear story: the top 10% of contractors in New Brunswick score 77.1 on average, with 86 reviews. The bottom 50% average just 25.5 with 9 reviews. That's a 9.4x difference in reviews alone.
Methodology
This report analyzes 229 contractor business listings in New Brunswick. Each business is scored on three dimensions: Identity (business presence verification), Legitimacy (ratings, reviews, and credentials), and Readability (structured data for AI systems). Scores are capped at 100. Data is sourced from Google Maps and business websites, refreshed regularly.