Key Findings
- 397 contractors analyzed across 19+ cities
- Average AI Trust Score: 20.5/100 (median: 22)
- Only 0.8% of contractors score above 70 (excellent visibility)
- 10% have structured data (JSON-LD), meaning 90% are invisible to AI assistants
- 100% have a website listed
Score Distribution
The majority of contractors in Massachusetts fall in the lower score ranges. This reflects a market where most businesses haven't optimized their online presence for AI discovery.
Score Distribution: Massachusetts
Web Presence & AI Readability
100%
Have a Website
10%
Have JSON-LD
Top Performing Cities
These cities have the highest average AI Trust Scores in Massachusetts, indicating contractors in these markets are more likely to be found by AI assistants.
Top Cities by Avg Score: Massachusetts
| City | Businesses | Avg Score |
|---|---|---|
| Dorchester | 9 | 37.6 |
| Brighton | 11 | 37.5 |
| Charlestown | 6 | 36.8 |
| Boston | 335 | 18.6 |
| Roslindale | 6 | 10.8 |
Hiring in Massachusetts?
By Industry Vertical
Different contractor types show distinct patterns in AI visibility. HVAC lead with an average score of 50. General Contractors lag at 13.4.
| Vertical | Count | Avg Score | % Excellent |
|---|---|---|---|
| HVAC | 2 | 50 | 0% |
| Roofers | 4 | 9.5 | 0% |
| General Contractors | 8 | 13.4 | 0% |
Performance Gap
The gap between top performers and the rest tells a clear story: the top 10% of contractors in Massachusetts score 61.6 on average, with 44 reviews. The bottom 50% average just 0.3 with 27 reviews. That's a 1.6x difference in reviews alone.
Methodology
This report analyzes 397 contractor business listings in Massachusetts. Each business is scored on three dimensions: Identity (business presence verification), Legitimacy (ratings, reviews, and credentials), and Readability (structured data for AI systems). Scores are capped at 100. Data is sourced from Google Maps and business websites, refreshed regularly.