Key Findings
- 714 contractors analyzed across 10+ cities
- Average AI Trust Score: 40/100 (median: 36)
- Only 7.6% of contractors score above 70 (excellent visibility)
- 3% have structured data (JSON-LD), meaning 97% are invisible to AI assistants
- 72% have a website listed
Score Distribution
The majority of contractors in Manitoba fall in the lower score ranges. This reflects a market where most businesses haven't optimized their online presence for AI discovery.
Score Distribution: Manitoba
Web Presence & AI Readability
72%
Have a Website
3%
Have JSON-LD
Top Performing Cities
These cities have the highest average AI Trust Scores in Manitoba, indicating contractors in these markets are more likely to be found by AI assistants.
Top Cities by Avg Score: Manitoba
| City | Businesses | Avg Score |
|---|---|---|
| Navin | 7 | 48 |
| Sunnyside | 20 | 47.1 |
| Niverville | 7 | 45 |
| Blumenort | 16 | 44.4 |
| Kleefeld | 9 | 43.8 |
| Oakbank | 20 | 42.5 |
| Winnipeg | 370 | 41.4 |
| New Bothwell | 7 | 40 |
| Steinbach | 97 | 39.8 |
| Cooks Creek | 6 | 39.3 |
Hiring in Manitoba?
By Industry Vertical
Different contractor types show distinct patterns in AI visibility. Roofers lead with an average score of 48.4. HVAC-R lag at 26.
| Vertical | Count | Avg Score | % Excellent |
|---|---|---|---|
| Plumbers | 81 | 38.5 | 4.9% |
| Electricians | 54 | 38.3 | 5.6% |
| HVAC | 199 | 41.3 | 9% |
| Roofers | 20 | 48.4 | 25% |
| Painters | 3 | 27.3 | 0% |
| Landscapers | 33 | 41.1 | 12.1% |
| General Contractors | 77 | 34.2 | 5.2% |
| Foundation | 13 | 31.6 | 0% |
| HVAC-R | 1 | 26 | 0% |
Performance Gap
The gap between top performers and the rest tells a clear story: the top 10% of contractors in Manitoba score 79.2 on average, with 98 reviews. The bottom 50% average just 26.2 with 13 reviews. That's a 7.4x difference in reviews alone.
Methodology
This report analyzes 714 contractor business listings in Manitoba. Each business is scored on three dimensions: Identity (business presence verification), Legitimacy (ratings, reviews, and credentials), and Readability (structured data for AI systems). Scores are capped at 100. Data is sourced from Google Maps and business websites, refreshed regularly.