Key Findings
- 558 contractors analyzed across 4+ cities
- Average AI Trust Score: 38/100 (median: 36)
- Only 0.7% of contractors score above 70 (excellent visibility)
- 12% have structured data (JSON-LD), meaning 88% are invisible to AI assistants
- 100% have a website listed
Score Distribution
The majority of contractors in Arizona fall in the lower score ranges. This reflects a market where most businesses haven't optimized their online presence for AI discovery.
Score Distribution: Arizona
Web Presence & AI Readability
100%
Have a Website
12%
Have JSON-LD
Top Performing Cities
These cities have the highest average AI Trust Scores in Arizona, indicating contractors in these markets are more likely to be found by AI assistants.
Top Cities by Avg Score: Arizona
| City | Businesses | Avg Score |
|---|---|---|
| Scottsdale | 13 | 41.5 |
| Phoenix | 521 | 37.9 |
| Cave Creek | 10 | 34 |
| Glendale | 5 | 34 |
Hiring in Arizona?
By Industry Vertical
Different contractor types show distinct patterns in AI visibility. Plumbers lead with an average score of 55.8. General Contractors lag at 36.5.
| Vertical | Count | Avg Score | % Excellent |
|---|---|---|---|
| Plumbers | 10 | 55.8 | 10% |
| Electricians | 1 | 22 | 0% |
| HVAC | 1 | 43 | 0% |
| Roofers | 33 | 47.1 | 3% |
| Landscapers | 2 | 58.5 | 0% |
| General Contractors | 4 | 36.5 | 0% |
Performance Gap
The gap between top performers and the rest tells a clear story: the top 10% of contractors in Arizona score 67.3 on average, with 98 reviews. The bottom 50% average just 29.3 with 16 reviews. That's a 6x difference in reviews alone.
Methodology
This report analyzes 558 contractor business listings in Arizona. Each business is scored on three dimensions: Identity (business presence verification), Legitimacy (ratings, reviews, and credentials), and Readability (structured data for AI systems). Scores are capped at 100. Data is sourced from Google Maps and business websites, refreshed regularly.