Key Findings
- 3,600 contractors analyzed across 50+ cities
- Average AI Trust Score: 38.5/100 (median: 35)
- Only 10.2% of contractors score above 70 (excellent visibility)
- 7% have structured data (JSON-LD), meaning 93% are invisible to AI assistants
- 82% have a website listed
Score Distribution
The majority of contractors in Alberta fall in the lower score ranges. This reflects a market where most businesses haven't optimized their online presence for AI discovery.
Score Distribution: Alberta
Web Presence & AI Readability
82%
Have a Website
7%
Have JSON-LD
Top Performing Cities
These cities have the highest average AI Trust Scores in Alberta, indicating contractors in these markets are more likely to be found by AI assistants.
Top Cities by Avg Score: Alberta
| City | Businesses | Avg Score |
|---|---|---|
| Priddis | 5 | 59 |
| Rocky View | 6 | 52.7 |
| Cochrane | 119 | 47.7 |
| Acheson | 13 | 47.2 |
| Langdon | 9 | 45.6 |
| Spruce Grove | 127 | 43.5 |
| Fort Saskatchewan | 80 | 42.6 |
| Leduc | 122 | 41.9 |
| Stony Plain | 5 | 41 |
| Grande Prairie | 211 | 40.9 |
Hiring in Alberta?
By Industry Vertical
Different contractor types show distinct patterns in AI visibility. Roofers lead with an average score of 41.2. HVAC-R lag at 42.5.
| Vertical | Count | Avg Score | % Excellent |
|---|---|---|---|
| Plumbers | 546 | 41.9 | 13.2% |
| Electricians | 217 | 40.9 | 11.1% |
| HVAC | 375 | 41.3 | 10.9% |
| Roofers | 121 | 41.2 | 18.2% |
| Painters | 323 | 39.1 | 8% |
| Landscapers | 212 | 41.5 | 8% |
| General Contractors | 344 | 39.9 | 10.5% |
| Foundation | 38 | 42.4 | 13.2% |
| HVAC-R | 2 | 42.5 | 0% |
Performance Gap
The gap between top performers and the rest tells a clear story: the top 10% of contractors in Alberta score 81.1 on average, with 45 reviews. The bottom 50% average just 20.9 with 6 reviews. That's a 7x difference in reviews alone.
Methodology
This report analyzes 3,600 contractor business listings in Alberta. Each business is scored on three dimensions: Identity (business presence verification), Legitimacy (ratings, reviews, and credentials), and Readability (structured data for AI systems). Scores are capped at 100. Data is sourced from Google Maps and business websites, refreshed regularly.