Selma, Texas
Complete analysis of 44 contractors across 8 trades.
**MARKET MATURITY: Emerging** — At 0% AI-ready, Selma is an emerging market—early adopters haven't yet established dominance. Maximum opportunity for those who act now.
- •100% of contractors in Selma are invisible to AI systems
- •General Contractor lead with 0% AI-ready
- •Selma ranks +13.9 points above Texas average
- •Only 27% have proper schema markup
"What we're seeing in Selma is typical of smaller Canadian markets — contractors who've built great reputations through word-of-mouth are now invisible to the AI systems their future customers are using. The opportunity here is massive for first movers."
— Simon Bergeron, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 44 contractors in Selma, only 0 (0%) have the digital signals AI assistants surface. The other 44 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
Selma offers an accessible market with 44 contractors across 8 trades. AI competition is low—only 0% are optimized. Now is the time to act.
Provincial Comparison
34 cities analyzed
Schema Opportunity
27% of contractors in Selma use structured data. The other 32 are missing a major AI visibility opportunity.
The Middle Class Problem
14 contractors in Selma score "Good" but not "Excellent." The paradox: moving up often takes less effort than getting here. One afternoon of schema work could push them through.
The Review Paradox
Top 10% contractors in Selma average 346 reviews vs 17 for the bottom 50% — that's 20.4x more. But here's the catch: some businesses with lots of reviews still score poorly (0/100 AI score). Reviews alone aren't enough.
Recommended Actions
Score Distribution
AI Visibility by Trade
Average score indicates relative AI visibility by trade
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| General Contractor | 26 | 40.5 | 0% | 100% | 23% | Low | Beyer Boys Air Conditioning & Heating 71/100 | |
| HVAC Contractor | 4 | 49 | 0% | 100% | 50% | Low | Beyer Boys Air Conditioning & Heating 71/100 | |
| Roofer | 4 | 46 | 0% | 100% | 50% | Low | Tinsley Roofing LLC 63/100 | |
| Plumber | 3 | 54.3 | 0% | 100% | 33% | Low | Beyer Plumbing Company 69/100 | |
| Landscaper | 3 | 34 | 0% | 100% | 0% | Low | Emerald Horizon Lawncare 45/100 | |
| Electrician | 2 | 47.5 | 0% | 100% | 50% | Low | Veranda Electric Inc 51/100 | |
| Foundation Specialist | 1 | 29 | 0% | 100% | 0% | Low | All Texan Foundation Repair Systems, LLC 29/100 | |
| Painter | 1 | 40 | 0% | 100% | 0% | Low | Vista Painting & Resurfacing 40/100 |
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Methodology
This analysis aggregates data from 44 contractors across 8 trades in Selma. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify