New Braunfels, Texas
Complete analysis of 207 contractors across 7 trades.
**MARKET MATURITY: Emerging** — At 3.9% AI-ready, New Braunfels is an emerging market—early adopters haven't yet established dominance. Maximum opportunity for those who act now.
- •96.1% of contractors in New Braunfels are invisible to AI systems
- •Plumber lead with 7.7% AI-ready
- •New Braunfels ranks +18 points above Texas average
- •Only 26% have proper schema markup
"What we're seeing in New Braunfels is typical of smaller Canadian markets — contractors who've built great reputations through word-of-mouth are now invisible to the AI systems their future customers are using. The opportunity here is massive for first movers."
— Gabriel Bujold, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 207 contractors in New Braunfels, only 8 (3.9%) have the digital signals AI assistants surface. The other 199 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
New Braunfels offers an accessible market with 207 contractors across 7 trades. AI competition is low—only 3.9% are optimized. Now is the time to act.
Provincial Comparison
34 cities analyzed
Schema Opportunity
26% of contractors in New Braunfels use structured data. The other 153 are missing a major AI visibility opportunity.
Leaders & Laggards
Plumber lead with 7.7% AI visibility, while Painter lag behind at 0%. This 7.7-point gap represents an opportunity for businesses in less optimized trades.
The Middle Class Problem
57 contractors in New Braunfels score "Good" but not "Excellent." The paradox: moving up often takes less effort than getting here. One afternoon of schema work could push them through.
The Review Paradox
In New Braunfels, leaders average 147 reviews with an AI score of 0/100. Most plateau at 58 reviews and 0/100 — a 0-point visibility gap.
Recommended Actions
Score Distribution
AI Visibility by Trade
Average score indicates relative AI visibility by trade
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| General Contractor | 85 | 46.4 | 3.5% | 100% | 25% | Low | Keith Zars Pools New Braunfels 92/100 | |
| Roofer | 38 | 46.1 | 2.6% | 100% | 26% | Low | Dynamite Roofing & Construction 85/100 | |
| Plumber | 26 | 48.2 | 7.7% | 100% | 27% | Low | Cowboy Plumbing Services 92/100 | |
| Electrician | 25 | 43.2 | 0% | 100% | 24% | Low | Switch Electric 74/100 | |
| HVAC Contractor | 18 | 49.2 | 5.6% | 100% | 39% | Low | HomeFront: Heating and Air 81/100 | |
| Landscaper | 14 | 45.9 | 7.1% | 100% | 21% | Low | Lemonade Lawn Care 88/100 | |
| Painter | 1 | 41 | 0% | 100% | 0% | Low | That 1 Painter New Braunfels 41/100 |
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Methodology
This analysis aggregates data from 207 contractors across 7 trades in New Braunfels. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify