Montreal, Québec
Complete analysis of 439 contractors across 5 trades.
**MARKET MATURITY: Emerging** — At 4.6% AI-ready, Montreal is an emerging market—early adopters haven't yet established dominance. Maximum opportunity for those who act now.
- •95.4% of contractors in Montreal are invisible to AI systems
- •Roofer lead with 13.6% AI-ready
- •Montreal ranks -0.8 points below Québec average
- •Only 5% have proper schema markup
"In a competitive market like Montreal, the contractors who've invested in their digital presence are pulling ahead. But even here, we're seeing that most businesses haven't optimized for AI discovery — it's still early enough to establish dominance."
— Simon Bergeron, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 439 contractors in Montreal, only 20 (4.6%) have the digital signals AI assistants surface. The other 419 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
Montreal offers an accessible market with 439 contractors across 5 trades. AI competition is low—only 4.6% are optimized. Now is the time to act.
Provincial Comparison
27 cities analyzed
Schema Opportunity
Only 5% of contractors in Montreal have structured data—that's 417 competitors invisible to AI systems. Adding JSON-LD schema is a quick win with immediate impact.
Leaders & Laggards
Roofer lead with 13.6% AI visibility, while Painter lag behind at 1%. This 12.6-point gap represents an opportunity for businesses in less optimized trades.
The Review Paradox
Top 10% contractors in Montreal average 107 reviews vs 13 for the bottom 50% — that's 8x more. But here's the catch: some businesses with lots of reviews still score poorly (25.4/100 AI score). Reviews alone aren't enough.
Recommended Actions
Score Distribution
AI Visibility by Trade
Average score indicates relative AI visibility by trade
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| Plumber | 146 | 39.9 | 1.4% | 70% | 12% | Medium | Drain Fortin 90/100 | |
| Painter | 100 | 31.7 | 1% | 68% | 1% | Low | Capital City Contractors 77/100 | |
| Roofer | 88 | 40.5 | 13.6% | 76% | 0% | Low | Duro-Toit 88/100 | |
| General Contractor | 81 | 37.2 | 3.7% | 85% | 1% | Low | AIRGREEN 86/100 | |
| HVAC Contractor | 24 | 40.5 | 8.3% | 83% | 0% | Low | AIRGREEN 86/100 |
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Methodology
This analysis aggregates data from 439 contractors across 5 trades in Montreal. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify