Portland, Oregon
Complete analysis of 518 contractors across 5 trades.
**MARKET MATURITY: Emerging** — At 1.2% AI-ready, Portland is an emerging market—early adopters haven't yet established dominance. Maximum opportunity for those who act now.
- •98.8% of contractors in Portland are invisible to AI systems
- •Roofer lead with 10.3% AI-ready
- •Only 11% have proper schema markup
"In a competitive market like Portland, the contractors who've invested in their digital presence are pulling ahead. But even here, we're seeing that most businesses haven't optimized for AI discovery — it's still early enough to establish dominance."
— Simon Bergeron, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 518 contractors in Portland, only 6 (1.2%) have the digital signals AI assistants surface. The other 512 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
Portland presents a balanced opportunity with 518 contractors across 5 trades. At 1.2% AI visibility, there's still room to position favorably.
Schema Opportunity
Only 11% of contractors in Portland have structured data—that's 461 competitors invisible to AI systems. Adding JSON-LD schema is a quick win with immediate impact.
Leaders & Laggards
Roofer lead with 10.3% AI visibility, while HVAC Contractor lag behind at 0%. This 10.3-point gap represents an opportunity for businesses in less optimized trades.
Recommended Actions
Score Distribution
AI Visibility by Trade
Average score indicates relative AI visibility by trade
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| General Contractor | 486 | 18.9 | 0.6% | 100% | 11% | Medium | Fuze7 Marketing 83/100 | |
| Roofer | 29 | 24 | 10.3% | 100% | 17% | Low | IBEX Roof 89/100 | |
| Landscaper | 1 | 27 | 0% | 100% | 0% | Low | Mayer/Reed, Inc. 27/100 | |
| Plumber | 1 | 0 | 0% | 100% | 0% | Low | Einstein Pros Plumbing Portland 0/100 | |
| HVAC Contractor | 1 | 35 | 0% | 100% | 0% | Low | Hunter-Davisson 35/100 |
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Methodology
This analysis aggregates data from 518 contractors across 5 trades in Portland. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify