Toronto, Ontario
Complete analysis of 792 contractors across 5 trades.
**MARKET MATURITY: Emerging** — At 11.7% AI-ready, Toronto is an emerging market—early adopters haven't yet established dominance. Maximum opportunity for those who act now.
- •88.3% of contractors in Toronto are invisible to AI systems
- •Roofer lead with 45.5% AI-ready
- •Toronto ranks +0.7 points above Ontario average
- •Only 5% have proper schema markup
"In a competitive market like Toronto, the contractors who've invested in their digital presence are pulling ahead. But even here, we're seeing that most businesses haven't optimized for AI discovery — it's still early enough to establish dominance."
— Gabriel Bujold, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 792 contractors in Toronto, only 93 (11.7%) have the digital signals AI assistants surface. The other 699 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
Toronto presents a balanced opportunity with 792 contractors across 5 trades. At 11.7% AI visibility, there's still room to position favorably.
Provincial Comparison
54 cities analyzed
Schema Opportunity
Only 5% of contractors in Toronto have structured data—that's 752 competitors invisible to AI systems. Adding JSON-LD schema is a quick win with immediate impact.
Leaders & Laggards
Roofer lead with 45.5% AI visibility, while Electrician lag behind at 7%. This 38.5-point gap represents an opportunity for businesses in less optimized trades.
The Review Paradox
Top 10% contractors in Toronto average 226 reviews vs 13 for the bottom 50% — that's 17x more. But here's the catch: some businesses with lots of reviews still score poorly (24.8/100 AI score). Reviews alone aren't enough.
Recommended Actions
Score Distribution
AI Visibility by Trade
Average score indicates relative AI visibility by trade
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| Plumber | 236 | 42.3 | 11.9% | 77% | 4% | Medium | Brothers Plumbing 88/100 | |
| Electrician | 215 | 35.6 | 7% | 69% | 1% | Medium | Ontime Electrician Toronto & GTA | Professional Electrician Toronto 88/100 | |
| General Contractor | 190 | 42.5 | 13.7% | 82% | 7% | Medium | Maserat Developments 88/100 | |
| HVAC Contractor | 140 | 42.8 | 13.6% | 80% | 10% | Medium | Enercare 88/100 | |
| Roofer | 11 | 65.5 | 45.5% | 100% | 0% | Medium | Aquamaster Basement Waterproofing Toronto 88/100 |
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Methodology
This analysis aggregates data from 792 contractors across 5 trades in Toronto. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify