Stratford, Ontario
Complete analysis of 118 contractors across 4 trades.
**MARKET MATURITY: Emerging** — At 5.9% AI-ready, Stratford is an emerging market—early adopters haven't yet established dominance. Maximum opportunity for those who act now.
- •94.1% of contractors in Stratford are invisible to AI systems
- •Plumber lead with 28.6% AI-ready
- •Stratford ranks -4.2 points below Ontario average
- •Only 3% have proper schema markup
"Stratford is at an interesting inflection point. It's large enough to have serious competition, but small enough that a few smart moves can put you ahead of the pack. The contractors who act now will own this market when AI recommendations become the norm."
— Gabriel Bujold, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 118 contractors in Stratford, only 7 (5.9%) have the digital signals AI assistants surface. The other 111 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
Stratford offers an accessible market with 118 contractors across 4 trades. AI competition is low—only 5.9% are optimized. Now is the time to act.
Provincial Comparison
54 cities analyzed
Schema Opportunity
Only 3% of contractors in Stratford have structured data—that's 114 competitors invisible to AI systems. Adding JSON-LD schema is a quick win with immediate impact.
Leaders & Laggards
Plumber lead with 28.6% AI visibility, while General Contractor lag behind at 1.6%. This 27-point gap represents an opportunity for businesses in less optimized trades.
The Review Paradox
Top 10% contractors in Stratford average 28 reviews vs 7 for the bottom 50% — that's 4.2x more. But here's the catch: some businesses with lots of reviews still score poorly (24.8/100 AI score). Reviews alone aren't enough.
Recommended Actions
Score Distribution
AI Visibility by Trade
Average score indicates relative AI visibility by trade
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| General Contractor | 64 | 35.6 | 1.6% | 67% | 2% | Low | Buchanan & Hall 88/100 | |
| Electrician | 26 | 33.2 | 3.8% | 69% | 0% | Low | Brame Electric Inc 83/100 | |
| Landscaper | 14 | 36.4 | 7.1% | 79% | 7% | Low | A Touch of Dutch Landscaping & Garden Services Ltd 83/100 | |
| Plumber | 14 | 42.9 | 28.6% | 50% | 14% | Medium | Willmore Plumbing 83/100 |
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Methodology
This analysis aggregates data from 118 contractors across 4 trades in Stratford. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify