North York, Ontario
Complete analysis of 469 contractors across 4 trades.
**MARKET MATURITY: Emerging** — At 11.5% AI-ready, North York is an emerging market—early adopters haven't yet established dominance. Maximum opportunity for those who act now.
- •88.5% of contractors in North York are invisible to AI systems
- •HVAC Contractor lead with 14.5% AI-ready
- •North York ranks +1.6 points above Ontario average
- •Only 4% have proper schema markup
"What we're seeing in North York is typical of smaller Canadian markets — contractors who've built great reputations through word-of-mouth are now invisible to the AI systems their future customers are using. The opportunity here is massive for first movers."
— Gabriel Bujold, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 469 contractors in North York, only 54 (11.5%) have the digital signals AI assistants surface. The other 415 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
North York presents a balanced opportunity with 469 contractors across 4 trades. At 11.5% AI visibility, there's still room to position favorably.
Provincial Comparison
54 cities analyzed
Schema Opportunity
Only 4% of contractors in North York have structured data—that's 450 competitors invisible to AI systems. Adding JSON-LD schema is a quick win with immediate impact.
Leaders & Laggards
HVAC Contractor lead with 14.5% AI visibility, while Electrician lag behind at 3.4%. This 11.1-point gap represents an opportunity for businesses in less optimized trades.
The Review Paradox
Top 10% contractors in North York average 431 reviews vs 46 for the bottom 50% — that's 9.4x more. But here's the catch: some businesses with lots of reviews still score poorly (28.5/100 AI score). Reviews alone aren't enough.
Recommended Actions
Score Distribution
AI Visibility by Trade
Average score indicates relative AI visibility by trade
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| General Contractor | 138 | 43.1 | 13.8% | 75% | 6% | Medium | Tempasure Heating and Air Conditioning 88/100 | |
| HVAC Contractor | 117 | 42.6 | 14.5% | 72% | 8% | Medium | Enercare 88/100 | |
| Electrician | 116 | 37.8 | 3.4% | 77% | 0% | Medium | Hudco Electric Supply Ltd 80/100 | |
| Plumber | 98 | 43.7 | 14.3% | 77% | 3% | Low | Rico's HVAC Service and Installation Inc 88/100 |
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Methodology
This analysis aggregates data from 469 contractors across 4 trades in North York. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify