Grimsby, Ontario
Complete analysis of 79 contractors across 2 trades.
**MARKET MATURITY: Emerging** — At 8.9% AI-ready, Grimsby is an emerging market—early adopters haven't yet established dominance. Maximum opportunity for those who act now.
- •91.1% of contractors in Grimsby are invisible to AI systems
- •General Contractor lead with 10.3% AI-ready
- •Grimsby ranks -2.4 points below Ontario average
- •Only 3% have proper schema markup
"What we're seeing in Grimsby is typical of smaller Canadian markets — contractors who've built great reputations through word-of-mouth are now invisible to the AI systems their future customers are using. The opportunity here is massive for first movers."
— Gabriel Bujold, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 79 contractors in Grimsby, only 7 (8.9%) have the digital signals AI assistants surface. The other 72 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
Grimsby offers an accessible market with 79 contractors across 2 trades. AI competition is low—only 8.9% are optimized. Now is the time to act.
Provincial Comparison
54 cities analyzed
Schema Opportunity
Only 3% of contractors in Grimsby have structured data—that's 77 competitors invisible to AI systems. Adding JSON-LD schema is a quick win with immediate impact.
Leaders & Laggards
General Contractor lead with 10.3% AI visibility, while Landscaper lag behind at 0%. This 10.3-point gap represents an opportunity for businesses in less optimized trades.
The Review Paradox
Top 10% contractors in Grimsby average 52 reviews vs 4 for the bottom 50% — that's 12.7x more. But here's the catch: some businesses with lots of reviews still score poorly (24.8/100 AI score). Reviews alone aren't enough.
Recommended Actions
Score Distribution
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| General Contractor | 68 | 39.3 | 10.3% | 71% | 3% | Low | Major Refrigeration Ltd 83/100 | |
| Landscaper | 11 | 28.4 | 0% | 64% | 0% | Low | Trillium Hill Greenhouses 48/100 |
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Methodology
This analysis aggregates data from 79 contractors across 2 trades in Grimsby. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify