Embrun, Ontario
Complete analysis of 32 contractors across 3 trades.
**MARKET MATURITY: Competitive** — At 15.6% AI-ready, Embrun is a competitive market—you need to truly stand out. Differentiation is crucial.
- •84.4% of contractors in Embrun are invisible to AI systems
- •Plumber lead with 20% AI-ready
- •Embrun ranks +1.3 points above Ontario average
- •Only 19% have proper schema markup
"What we're seeing in Embrun is typical of smaller Canadian markets — contractors who've built great reputations through word-of-mouth are now invisible to the AI systems their future customers are using. The opportunity here is massive for first movers."
— Gabriel Bujold, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 32 contractors in Embrun, only 5 (15.6%) have the digital signals AI assistants surface. The other 27 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
Embrun presents a balanced opportunity with 32 contractors across 3 trades. At 15.6% AI visibility, there's still room to position favorably.
Provincial Comparison
54 cities analyzed
Schema Opportunity
19% of contractors in Embrun use structured data. The other 26 are missing a major AI visibility opportunity.
Leaders & Laggards
Plumber lead with 20% AI visibility, while Landscaper lag behind at 0%. This 20-point gap represents an opportunity for businesses in less optimized trades.
The Review Paradox
Top 10% contractors in Embrun average 112 reviews vs 1 for the bottom 50% — that's 97x more. But here's the catch: some businesses with lots of reviews still score poorly (24.8/100 AI score). Reviews alone aren't enough.
Recommended Actions
Score Distribution
AI Visibility by Trade
Average score indicates relative AI visibility by trade
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| General Contractor | 22 | 40.8 | 18.2% | 68% | 18% | Medium | Greater Valley Group 80/100 | |
| Landscaper | 5 | 33.8 | 0% | 80% | 0% | Low | Nick's Landscaping Depot 42/100 | |
| Plumber | 5 | 52.4 | 20% | 80% | 40% | Medium | Bertrand Plumbing & Heating Inc. 86/100 |
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Methodology
This analysis aggregates data from 32 contractors across 3 trades in Embrun. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify