Tonawanda, New York
Complete analysis of 62 contractors across 7 trades.
**MARKET MATURITY: Emerging** — At 1.6% AI-ready, Tonawanda is an emerging market—early adopters haven't yet established dominance. Maximum opportunity for those who act now.
- •98.4% of contractors in Tonawanda are invisible to AI systems
- •Plumber lead with 14.3% AI-ready
- •Tonawanda ranks +1 points above New York average
- •Only 15% have proper schema markup
"What we're seeing in Tonawanda is typical of smaller Canadian markets — contractors who've built great reputations through word-of-mouth are now invisible to the AI systems their future customers are using. The opportunity here is massive for first movers."
— Gabriel Bujold, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 62 contractors in Tonawanda, only 1 (1.6%) have the digital signals AI assistants surface. The other 61 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
Tonawanda offers an accessible market with 62 contractors across 7 trades. AI competition is low—only 1.6% are optimized. Now is the time to act.
Provincial Comparison
19 cities analyzed
Schema Opportunity
15% of contractors in Tonawanda use structured data. The other 53 are missing a major AI visibility opportunity.
Leaders & Laggards
Plumber lead with 14.3% AI visibility, while Roofer lag behind at 0%. This 14.3-point gap represents an opportunity for businesses in less optimized trades.
The Review Paradox
Top 10% contractors in Tonawanda average 87 reviews vs 9 for the bottom 50% — that's 9.8x more. But here's the catch: some businesses with lots of reviews still score poorly (32.5/100 AI score). Reviews alone aren't enough.
Recommended Actions
Score Distribution
AI Visibility by Trade
Average score indicates relative AI visibility by trade
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| General Contractor | 34 | 39.2 | 0% | 100% | 9% | Low | D.V. Brown & Associates, Inc. 67/100 | |
| Plumber | 7 | 45.9 | 14.3% | 100% | 29% | Low | All Pro Plumbing 84/100 | |
| Electrician | 6 | 40.7 | 0% | 100% | 0% | Low | K-S Auto Stores 46/100 | |
| HVAC Contractor | 5 | 44.2 | 0% | 100% | 20% | Low | D.V. Brown & Associates, Inc. 67/100 | |
| Landscaper | 5 | 41.4 | 0% | 100% | 20% | Low | CJ Cutting Edge Lawn & Landscape 67/100 | |
| Painter | 3 | 48.3 | 0% | 100% | 33% | Low | Paint716 LLC 67/100 | |
| Roofer | 2 | 50 | 0% | 100% | 50% | Low | William C Rott & Son Inc 67/100 |
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Methodology
This analysis aggregates data from 62 contractors across 7 trades in Tonawanda. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify