Penticton, British Columbia
Complete analysis of 172 contractors across 6 trades.
**MARKET MATURITY: Emerging** — At 7% AI-ready, Penticton is an emerging market—early adopters haven't yet established dominance. Maximum opportunity for those who act now.
- •93% of contractors in Penticton are invisible to AI systems
- •Electrician lead with 12% AI-ready
- •Penticton ranks -1.7 points below British Columbia average
- •Only 3% have proper schema markup
"What we're seeing in Penticton is typical of smaller Canadian markets — contractors who've built great reputations through word-of-mouth are now invisible to the AI systems their future customers are using. The opportunity here is massive for first movers."
— Simon Bergeron, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 172 contractors in Penticton, only 12 (7%) have the digital signals AI assistants surface. The other 160 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
Penticton offers an accessible market with 172 contractors across 6 trades. AI competition is low—only 7% are optimized. Now is the time to act.
Provincial Comparison
17 cities analyzed
Schema Opportunity
Only 3% of contractors in Penticton have structured data—that's 167 competitors invisible to AI systems. Adding JSON-LD schema is a quick win with immediate impact.
Leaders & Laggards
Electrician lead with 12% AI visibility, while Plumber lag behind at 0%. This 12-point gap represents an opportunity for businesses in less optimized trades.
The Review Paradox
In Penticton, leaders average 27 reviews with an AI score of 75.2/100. Most plateau at 32 reviews and 26/100 — a 49-point visibility gap.
Recommended Actions
Score Distribution
AI Visibility by Trade
Average score indicates relative AI visibility by trade
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| General Contractor | 70 | 38.2 | 4.3% | 61% | 3% | Low | Canadian Aerothermal 80/100 | |
| Landscaper | 33 | 38.2 | 9.1% | 70% | 0% | Low | Southern Interior Landscaping & Snow Removal 84/100 | |
| Electrician | 25 | 42.6 | 12% | 76% | 0% | Low | Wine Country Electric Ltd. - Penticton 81/100 | |
| HVAC Contractor | 17 | 46.2 | 11.8% | 94% | 12% | Low | Canadian Aerothermal 80/100 | |
| Plumber | 14 | 34.9 | 0% | 50% | 7% | Low | Doherty Plumbing & Heating 72/100 | |
| Roofer | 13 | 41.8 | 7.7% | 62% | 0% | Low | Castillo Roofing Services 76/100 |
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Methodology
This analysis aggregates data from 172 contractors across 6 trades in Penticton. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify