Duncan, British Columbia
Complete analysis of 96 contractors across 5 trades.
**MARKET MATURITY: Emerging** — At 6.3% AI-ready, Duncan is an emerging market—early adopters haven't yet established dominance. Maximum opportunity for those who act now.
- •93.7% of contractors in Duncan are invisible to AI systems
- •Electrician lead with 12.5% AI-ready
- •Duncan ranks -2.2 points below British Columbia average
- •Only 0% have proper schema markup
"What we're seeing in Duncan is typical of smaller Canadian markets — contractors who've built great reputations through word-of-mouth are now invisible to the AI systems their future customers are using. The opportunity here is massive for first movers."
— Gabriel Bujold, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 96 contractors in Duncan, only 6 (6.3%) have the digital signals AI assistants surface. The other 90 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
Duncan offers an accessible market with 96 contractors across 5 trades. AI competition is low—only 6.3% are optimized. Now is the time to act.
Provincial Comparison
17 cities analyzed
Schema Opportunity
Only 0% of contractors in Duncan have structured data—that's 96 competitors invisible to AI systems. Adding JSON-LD schema is a quick win with immediate impact.
Leaders & Laggards
Electrician lead with 12.5% AI visibility, while Roofer lag behind at 0%. This 12.5-point gap represents an opportunity for businesses in less optimized trades.
The Review Paradox
Top 10% contractors in Duncan average 71 reviews vs 4 for the bottom 50% — that's 16x more. But here's the catch: some businesses with lots of reviews still score poorly (26.6/100 AI score). Reviews alone aren't enough.
Recommended Actions
Score Distribution
AI Visibility by Trade
Average score indicates relative AI visibility by trade
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| General Contractor | 40 | 36.3 | 7.5% | 55% | 0% | Low | Exchangenergy HVAC and Air Conditioning 81/100 | |
| Electrician | 16 | 48.3 | 12.5% | 81% | 0% | Low | Son Solar LTD. 78/100 | |
| Landscaper | 15 | 43.5 | 0% | 87% | 0% | Low | Island Irrigation, Landscaping & Hydroseeding 73/100 | |
| Plumber | 13 | 36.9 | 7.7% | 38% | 0% | Low | Gideon Plumbing 86/100 | |
| Roofer | 12 | 32.7 | 0% | 33% | 0% | Low | WCB Roofing 73/100 |
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Methodology
This analysis aggregates data from 96 contractors across 5 trades in Duncan. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify