Okotoks, Alberta
Complete analysis of 91 contractors across 3 trades.
**MARKET MATURITY: Emerging** — At 7.7% AI-ready, Okotoks is an emerging market—early adopters haven't yet established dominance. Maximum opportunity for those who act now.
- •92.3% of contractors in Okotoks are invisible to AI systems
- •General Contractor lead with 10.3% AI-ready
- •Okotoks ranks -3.5 points below Alberta average
- •Only 4% have proper schema markup
"What we're seeing in Okotoks is typical of smaller Canadian markets — contractors who've built great reputations through word-of-mouth are now invisible to the AI systems their future customers are using. The opportunity here is massive for first movers."
— Simon Bergeron, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 91 contractors in Okotoks, only 7 (7.7%) have the digital signals AI assistants surface. The other 84 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
Okotoks offers an accessible market with 91 contractors across 3 trades. AI competition is low—only 7.7% are optimized. Now is the time to act.
Provincial Comparison
13 cities analyzed
Schema Opportunity
Only 4% of contractors in Okotoks have structured data—that's 87 competitors invisible to AI systems. Adding JSON-LD schema is a quick win with immediate impact.
Leaders & Laggards
General Contractor lead with 10.3% AI visibility, while Electrician lag behind at 0%. This 10.3-point gap represents an opportunity for businesses in less optimized trades.
The Review Paradox
Top 10% contractors in Okotoks average 33 reviews vs 4 for the bottom 50% — that's 8.7x more. But here's the catch: some businesses with lots of reviews still score poorly (27.2/100 AI score). Reviews alone aren't enough.
Recommended Actions
Score Distribution
AI Visibility by Trade
Average score indicates relative AI visibility by trade
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| General Contractor | 58 | 37.7 | 10.3% | 74% | 7% | Low | First Class Roofing & Renovations Inc 86/100 | |
| Landscaper | 17 | 43.5 | 5.9% | 88% | 0% | Low | Dandy Lawns 88/100 | |
| Electrician | 16 | 36.9 | 0% | 75% | 0% | Low | Quigley Electric Ltd 60/100 |
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Methodology
This analysis aggregates data from 91 contractors across 3 trades in Okotoks. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify