State of AI Visibility:
North Carolina Roofers
An in-depth algorithmic audit of local search performance and AI recommendation visibility.
Over half of North Carolina roofers (75%) score under 51. AI skips them.
We checked 16 roofers in North Carolina. Reviews matter more than skill. Most lack the data AI needs. The gap keeps growing.
The 2027 problem:
- 48% of searches start with AI assistants
- 87% of North Carolina roofers have no AI-ready data
- 75% stay hidden from AI search
- AI search grows 15-20% each year
Bottom line: Good work (4.3★ avg) but no AI-readable data. AI can't recommend what it can't read.
Key Findings
12 of 16 roofers (75%) score under 51. Only 0 (0%) hit 76+. Almost everyone is invisible.
100% have websites. Only 13% have AI-readable data. Websites alone don't work.
Top 10% average 194 reviews. Bottom 50% average 141. That's a 1.4x gap. 31% have under 20 reviews—too few for AI to trust.
4.0★ with 200 reviews beats 5.0★ with 20. AI trusts volume over perfection.
100% have websites. Only 0% score well. A website alone won't help.
Median: 66 reviews. AI typically needs 50+ for reliable visibility.
The Gap
Top 10% vs Bottom 50%
The Breakdown
Market Overview
16 roofers in North Carolina. A few are visible. Most are not.
How they score:
- Excellent (76-100): 0 roofers (0%)
- Good (51-75): 4 roofers (25%)
- Fair (0-50): 12 roofers (75%)
Most roofers are either strong or weak. Little middle ground.
Average score: 21.3/100 Median score: 0/100
Most roofers cluster around the median. Small fixes can jump you from bottom 50% to top 25%.
Score Spread:
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| Range | Count | Percent |
|---|---|---|
| 0-25 | 10 roofers | 63% |
| 26-50 | 2 roofers | 13% |
| 51-75 | 4 roofers | 25% |
| 76-100 | 0 roofers | 0% |
Real example:
Someone asks ChatGPT: "Find me a good roofer in North Carolina."
AI names 3-4 businesses. All from the 0 top scorers. The other 16 roofers don't exist to it.
Score Distribution
By Market Percentile
Reviews: The #1 Factor
Review count beats ratings, years in business, or fancy websites for AI visibility.
Review Counts
North Carolina roofer reviews:
- 0 reviews: 1 roofers (6%)
- 1-19 reviews: 4 roofers (25%)
- 20-49 reviews: 2 roofers (13%)
- 50-99 reviews: 5 roofers (31%)
- 100+ reviews: 4 roofers (25%)
Average: 120 Median: 66
Median is 66 reviews. AI likes 50+ for reliable results.
Top vs. Bottom
This table contains detailed data best viewed on a larger screen. Please switch to desktop to view.
| Tier | Count | Avg Reviews | Median | AI Score |
|---|---|---|---|---|
| Top 10% | 2 roofers | 194 reviews | 194 reviews | 67.5/100 |
| Bottom 50% | 8 roofers | 141 reviews | 61 reviews | 0/100 |
| Gap | — | 1.4x | 3x | +68 pts |
Top performers get steady reviews. AI rewards recent activity.
Ratings: Not Enough
Average rating: 4.3★
Most North Carolina roofers have good ratings. But ratings alone don't create visibility.
AI prefers many reviews over a few perfect ones. Volume first, then quality.
The Catch
The Data Problem
North Carolina roofers lack the data AI uses to pick who to recommend.
When AI assistants recommend contractors, they evaluate verification signals across three categories: Identity, Legitimacy, and Readability. Most North Carolina roofers pass Identity checks (physical address, phone number, Google listing) but fail Legitimacy and Readability—the factors that separate recommended contractors from invisible ones.
What AI Looks For
1. Identity (25 pts)
- Google Maps listing
- Address confirmed
- Phone verified
- Website works
2. Trust (35 pts)
- 4.5+ rating
- 50+ reviews
- Own domain website
- Same info everywhere
3. Data Format (40 pts)
- Structured data (JSON-LD)
- LocalBusiness schema
- Services listed clearly
- Standard contact format
North Carolina Gap
- 100% have websites
- 13% have structured data
- 87% are missing AI-readable data
Even roofers with great reviews stay hidden if AI can't read their data.
Fix this now: VerifiedNode implements the complete verification infrastructure AI systems require, making your business machine-readable and recommendation-ready. Get verified →
AI Trust Index Analysis
What Winners Do
The 0 roofers scoring 76+ share these patterns. The 75% below don't.
Full Digital Setup
All top performers have:
- Working websites (vs. 100% overall)
- Complete Google profiles
- Same name/address/phone everywhere
- AI-readable business data
Top in North Carolina
This table contains detailed data best viewed on a larger screen. Please switch to desktop to view.
| Type | Score | Rating | Reviews | Website | Schema |
|---|---|---|---|---|---|
| Roofing contractor | 69/100 | 4.8★ | 66 | Yes | Yes |
| Roofing contractor | 66/100 | 4.8★ | 321 | Yes | Yes |
| Roofing contractor | 55/100 | 4.5★ | 11 | Yes | No |
| Roofing contractor | 52/100 | 4.7★ | 191 | Yes | No |
Review Systems
Top performers ask for reviews:
- Email/text after each job
- Direct Google review links
- 3-5 new reviews per month minimum
Bottom performers hope for reviews. Top performers collect them.
The Winner's Playbook
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Action Plan
Scoring 0-40 (71%)
This week:
-
Finish your Google Business Profile
- List 8-12 services you offer
- Add your service area
- Upload 10+ project photos
- Verify hours and payment methods
-
Start collecting reviews
- Send review requests 48hrs after jobs
- Use direct Google review links
- Target: 3-5 new reviews/month
In 90 days:
- Get to 25+ reviews
- Reply to every review
- Get VerifiedNode verification
Scoring 40-60 (Middle 30%)
You're close. Focus and you'll break through in 6 months.
Focus on:
- 4-6 reviews/month
- Get verified (structured data)
- Add service keywords
Scoring 60+ (Top 25%)
You're visible. Now compete with 90+ scorers.
Next level:
- Full verification
- Detailed review responses (50+ words)
- Track AI appearances monthly
Get verified: VerifiedNode implements complete verification infrastructure for AI recommendation systems. Get verified now →
Claim Your Territory
Ensure ownership of your listings on Google, Apple Maps, and Bing. This is the foundation of your visibility.
Speak AI Language
Use Schema.org markup to help AI models understand your specific services.
Active Reputation
Visual Proof
Top 10
These businesses have optimized their digital footprint for AI search, maintaining consistent schema data, high-quality reviews, and verified identity signals.
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