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Verification

Why Having a License Isn't Enough Anymore

Nov 19, 20253 min read

You did everything right. Passed the exam. Posted the bond. Paid for the insurance. Your license number is on your website and your truck.

So why can't AI find you?

The Visibility Gap

Here's the problem: having a license and having a *verifiable* license are two different things.

Your license exists in a state database. But unless that data is:

  • Structured in a machine-readable format
  • 2. Connected to your digital identity

    3. Regularly validated and updated

    ...AI has no way to confirm it's real.

    What AI Sees

    When AI searches for "licensed HVAC contractor in Austin," it doesn't call the TDLR. It looks for structured data signals that correlate your business name, location, and license number.

    If that correlation doesn't exist—or can't be verified programmatically—you get skipped.

    The New Standard

    The contractors winning in AI search aren't just licensed. They're *verified*—meaning their credentials are:

  • - Validated against official databases
  • - Structured in JSON-LD Schema
  • - Monitored for changes or lapses
  • - Accessible to AI agents in real-time
  • The Good News

    This isn't about getting a new license or passing another exam. Your credentials are already valid. They just need to be translated into a format that machines can read and trust.

    That's what verification does. It bridges the gap between your real-world legitimacy and your digital visibility.

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