El Paso, Texas
Complete analysis of 778 contractors across 6 trades.
**MARKET MATURITY: Emerging** — At 0.8% AI-ready, El Paso is an emerging market—early adopters haven't yet established dominance. Maximum opportunity for those who act now.
- •99.2% of contractors in El Paso are invisible to AI systems
- •Electrician lead with 1.9% AI-ready
- •El Paso ranks +13.4 points above Texas average
- •Only 16% have proper schema markup
"What we're seeing in El Paso is typical of smaller Canadian markets — contractors who've built great reputations through word-of-mouth are now invisible to the AI systems their future customers are using. The opportunity here is massive for first movers."
— Gabriel Bujold, Co-Founder, VerifiedNode
Top Performers by Trade
Scores based on Verified Node AI Trust Index
The Digital Divide
Of 778 contractors in El Paso, only 6 (0.8%) have the digital signals AI assistants surface. The other 772 are effectively invisible when consumers ask ChatGPT for recommendations.
Market Analysis
El Paso presents a balanced opportunity with 778 contractors across 6 trades. At 0.8% AI visibility, there's still room to position favorably.
Provincial Comparison
34 cities analyzed
Schema Opportunity
16% of contractors in El Paso use structured data. The other 654 are missing a major AI visibility opportunity.
The Review Paradox
Top 10% contractors in El Paso average 181 reviews vs 11 for the bottom 50% — that's 15.9x more. But here's the catch: some businesses with lots of reviews still score poorly (33.1/100 AI score). Reviews alone aren't enough.
Recommended Actions
Score Distribution
AI Visibility by Trade
Average score indicates relative AI visibility by trade
Vertical Comparison
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| Trade | Businesses | Avg Score | AI-Ready | Website | Schema | Competition | Top Performer | |
|---|---|---|---|---|---|---|---|---|
| General Contractor | 343 | 41.3 | 0.3% | 100% | 17% | Medium | Roof Solutions & Construction 80/100 | |
| Roofer | 116 | 43.2 | 0.9% | 100% | 22% | Medium | Roof Solutions & Construction 80/100 | |
| Electrician | 103 | 39.5 | 1.9% | 100% | 10% | Medium | FSG El Paso - Electrical, Lighting, Signs 80/100 | |
| Plumber | 87 | 42.6 | 1.1% | 100% | 14% | Low | Roto-Rooter Plumbing & Water Cleanup 89/100 | |
| Landscaper | 67 | 41.2 | 1.5% | 100% | 13% | Low | GreenScape Landscaping 82/100 | |
| HVAC Contractor | 62 | 45.6 | 0% | 100% | 21% | Low | Delta T Heating & Cooling 69/100 |
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Methodology
This analysis aggregates data from 778 contractors across 6 trades in El Paso. Scores are calculated using our proprietary AI Trust Index.
Google Maps data via Apify